Exhibitions move fast. With the right number of people in the right roles, your stand can welcome every visitor and capture every lead.
How many staff do you need?
As a starting point, plan one hostess for every 15 to 20 square metres of stand space, then add roles for registration, product demonstrations and VIP care.
Allow for breaks. A five-day show with long opening hours may need a second shift.
The roles to cover
- Welcome hostesses at the front of the stand
- Lead capture staff with tablets or forms
- Product hosts who know your range
- A supervisor to manage the team
Brief before the doors open
Share your key messages, product sheets and target visitor types a few days before the show. A short walk-through on the morning of day one makes a big difference.
Your staff are part of your stand design. Plan them with the same care as your graphics.
Measure what matters
Agree how leads will be recorded and passed on. Ask for a short daily summary so you can adjust as the show goes on.
