A good briefing is the difference between a team that waits for instructions and one that looks after your guests from the first minute.
Share the basics early
- Date, venue, call time and finish time
- Dress code and where to change
- Your on-site contact
Explain your brand
Send a one-page summary of who you are, your key products and the three messages you want guests to hear.
Introduce your key guests
If VIPs, speakers or partners are attending, share names, photos and how you would like them welcomed.
Ten minutes of briefing can save an hour of corrections on the day.
Walk the space together
A short walk-through on the morning of the event helps everyone know where to stand, where guests should go and what happens when.
